Utz Work
For over two years, I engaged as the voice of @utzsnacks as a Social Media Community and Content Specialist. Focusing on their longstanding history, wide variety of products, seasonal excitement, and fan fervor, I created every kind of content from Tiktoks to social copy to DTC promo graphics. I worked with the in-house team and external agencies, as well as collaborating with brands like Publix, Grillo’s Pickles, and Mike’s Hot Honey.
Social Media Marketing Strategy
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Account Management
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Organic + Paid Content Creation
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Campaign Implementation + Analytics (2 - 5% Engagement Rate)
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Merch Design
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Customer Care Boilerplates
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UGC Collection + Outreach
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DAM Organization
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E-comm + MMS Graphics/Photos
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Social Media Marketing Strategy • Account Management • Organic + Paid Content Creation • Campaign Implementation + Analytics (2 - 5% Engagement Rate) • Merch Design • Customer Care Boilerplates • UGC Collection + Outreach • DAM Organization • E-comm + MMS Graphics/Photos •